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In the workforce, do you have a good understanding of who you are? How would your co-workers describe you?

“Every decision you make is not a decision about what to do, it’s a decision about who you are.” Neale Donald Walsch, American Author

If you are looking for a new job, have future ambitions in your current position, or want to make a career change, understanding who you are is step one.

Being honest with yourself is key. It’s difficult for us to see ourselves objectively. It’s important to use self-assessments to truly understand ourselves, so that we can also understand how we appear to others.

There are generational perceptions that may align with how you see yourself or may be unfairly attributed to you. This is one way to begin to identify your personal brand.

If you’re new to the job market or just out of college, there are both positive attributes you can amplify and negative ones that you may need to dispel. Understanding how this impacts your job search will help you no matter your skills and education.

Embrace the concept of teamwork. You don’t have to be a people person, but in today’s workforce almost all positions require some element of collaboration. At minimum, you will be expected to be polite and respectful of others. Be the person you would want to work with.

“Begin somewhere. You cannot build a reputation on what you intend to do.” Liz Smith, American Gossip Columnist

Be proactive about your personal brand. It’s an essential element in managing your career. It’s a vital element that affects how you move forward in life. It’s a combination of reputation and your skills and abilities.

“Your personal brand is what people say about you when you are no in the room,” Jeff Bezos, Former, CEO, Amazon

Strive to be the type of person that others want to help. View yourself as a professional and by your conduct reinforce that view to others. Establish a favorable reputation by handling yourself with integrity, treating others with respect and demonstrating a willingness to apply yourself.

Hear the 7 steps you can take to build a positive personal brand.

Knowing who you are and how you want to be perceived will help you no matter where you are in your career. The tips in this episode will help you self-assess and determine where you are already doing well, and where you can improve.