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Why Being Ethical Is Critical to Your Professional Brand

As the workplace evolves and takes on different shapes, as people continue to work remotely from different environments, and as politics continue to find its way into nearly every corporation, ethics is more important than ever before.

Employers have their code of ethics, and many professions have a standard code of ethics that people should be familiar with to keep out of trouble. Beverly thinks of ethics as referring to standards of what is right and wrong. It’s important to know your company’s’ ethics so that you stay in compliance.

Debbie Peterson has experienced multiple careers intensely focused and anchored to ethics. As the first and only female elected mayor of Grover Beach, California and a real estate broker with Peterson Team Realty, Debbie shares the basic rules that have helped her navigate a corrupted political system.

“I want to show people how to be vigilant.” – Debbie Peterson

Key topics Debbie exposes about ethics:

  • What to do if you’re ever in doubt if something is ethical
  • Why word choice is key to calling out unethical behavior
  • What guard rails for proper business conduct include
  • How to address ethical concerns without becoming a whistleblower

Debbie literally wrote a book exposing the corruption that she uncovered in her political office. She and Beverly share two noteworthy rules of thumb:

  1. If in doubt, just don’t
  2. If it doesn’t pass the smell test, there’s a problem

As you observe your current work environment or explore new opportunities, putting company ethics onto your radar may save you from unnecessary trouble. Ignorance of your company’s ethical standards isn’t an excuse for not speaking up and allowing things to continue.

Debbie Peterson’s upcoming book: The Happiest Corruption: Sleaze, Lies, and Suicide in a California Beach Town.

Connect with Debbie Peterson:


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Check out Beverly Williams’ book: Your GPS to Employment Success


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